THE PRACTICE

THE PRACTICE

At its core, The Practice is a sanctuary for healing, connecting individuals with seasoned Practitioners offering guided sessions to foster balance and alignment in their lives. As the Creative Director for The Practice, I shaped the visual identity of a transformative platform designed for wellness seekers. Despite being under the Standard Dose brand umbrella, The Practice required a distinctive visual identity. I led the visual design aspects of the platform, overseeing everything from the website and social content to email communications and debut campaign art direction to ensure a seamless user experience.

Art Direction
Art Direction
Web Design
Web Design
Visual Identity
Visual Identity
Campaign Production
Campaign Production

Practitioners, each bringing their unique expertise, sent in headshots with varying styles and qualities. Additionally, the range in audio interview quality required meticulous editing to create a consistent and professional sound. Harmonizing these disparate elements extended beyond visuals into the realm of content. Interview transcripts and bios, reflecting the distinct voices of each Practitioner, needed careful reworking to align seamlessly with the brand's tone and copy.

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credits

RoleDesign Director

Photography & ContentJordan Yates

Web DevelopmentJoey Cupelli

Project ManagementAlly Ingraham

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